NyDock’s dealer network is driven to provide the highest level of service to its customers by providing the best floating docks in the market, delivered and installed perfectly. This means that every person involved is encouraged to not only meet but exceed the expectations of our customers by providing exceptional service. This commitment to delivering the highest level of fit, finish and fabrication is reflected in the company’s positive, supportive working environment.
Dealers have distinct advantages partnering with a long-standing leader in the floating dock and high-density polyethylene product manufacturing business. We provide support for sales, installation, product innovation, dock customization, technology integration and more to help dealers achieve a higher level of sales and service.
Frequently Asked Questions
Will dealers be able to attend major trade shows?
NyDock proudly attends various trade shows in Ontario. These shows provide dealers the opportunity to showcase and demonstrate the latest NyDock products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.
Dealers are expected to staff NyDock trade show exhibits and are supported by NyDock manufacturers’ representatives. Pre-arranged meetings are often created to take advantage of the selling space and new lead generation allows dealers to create a renewed sales pipeline in addition to their regular sales prospecting channels. Sales are the lead objective; the sales process can be quite speedy and takes place at the show. Attendees looking to shop are simply looking to buy and continue enjoying their journey through the show.
How does the NyDock website listing and lead generation benefit dealers?
Web-to-lead refers to the generation of new prospective customers incorporated into our NyDock corporate webpage. Each time a customer completes the online contact form a new lead is created in the NyDock database and distributed to the appropriate dealer by geographically defined dealer territories. A lead is a potential sale and lifeline to every business’s sales team.
The interactive dealer locator map allows prospective customers to navigate to the area in which they wish to purchase a dock and view the closest available dealer. The dealer’s website link, physical address and phone numbers are listed here to allow prospective clients to contact the dealer directly.
The NyDock website is the dealer’s most useful tool; it is up to date with all of the most current NyDock products and offerings. The website provides prospective customers with all the information required to make an informed decision when purchasing. The consumer website captures lead information, provides detailed case studies, photos and videos of new installations and current pricing.
How does the purchase program and dealer stocking order work?
The dealers stocking program is a way to ensure that the dealers have product available for customers to both experience and purchase when they need it most. Dealers cannot sell from an empty shelf; the stocking program allows dealers the ability to choose from commonly purchased products. Stocking items encourage new purchases and provide the physical and visual stimulation that buyers require to make a purchase.
Dealer place orders each year in the fall for delivery the spring of the next year to allow the factory time to build and ensure a top quality product every time. Dealers can purchase NyDock products using the online ordering form in th dealer extranet. Efficient stock control allows us to have the right amount of stock at the right time when dealers need it most.
What is the dealer incentive?
A dealer incentive is a reduction in the cost a dealer pays to acquire NyDock products which increases the dealer’s profit upon sale of that item. Upon becoming a new dealer with NyDock, dealers receive a binder that outlines the dealers cost and manufactures suggested retail selling prices. Dealers are also provided pricing guidance on freight, delivery, installation and property assessment charges. Dealers will need to collect the appropriate fees for each service to ensure quality of the delivery, installation and that the shoreline work remains in accordance with the NyDock standard for fit, finish, fabrication and design.
Does NyDock have a warranty?
The NyDock manufacturer’s warranty is a written assurance to the purchaser, promising to replace or repair it, if necessary, within a 25-year period. This warranty covers against all manufacturer’s defects that may occur during the warranty period. This assurance from the manufacturer provides our dealers with peace of mind and the ability to stand firm behind the products that they offer to their customers.
Do I have a protected territory?
The dealer sales territory is a geographical area for which the NyDock dealer holds responsibility. Territories are defined on the basis of geography and sales potential. NyDock strives to balance territories to allow each dealer a territory large enough to be profitable and permit them to grow their earning potential one dock at a time. The dealer is not permitted to sell into another dealer’s sales territory.
What type of dock design support does NyDock provide?
Even the most highly acclaimed sales person can sometimes feel stranded. Our Design Support team is made up of professionals with extensive experience in the areas of NyDock layout and design. From collaborating on concepts to exploring floating boathouses and dock boats it’s like having your own expert in-house. NyDock inside sales and design support creates a seamless transition from concept to completion.
What installation or sales training does NyDock offer?
Having trouble converting leads into sales? Or simply wish you were selling
more? NyDock sales training will provide you with the tools to educate your prospective new customers about the features and benefits of owning NyDock products. As a NyDock dealer you are now part of a team of sales people that can work though any situation that you may experience. Dealers are provided comprehensive literature that allows them to walk your customers through the process of purchasing a NyDock and all the steps
involved from concept to completion.
NyDock shoreline construction techniques and skills training are available to dealers that wish to know more about what has made NyDock installations
so successful. Training for shoreline construction techniques, dock design, layout, weight placement and locating appropriate shoreline placement best practices for various types of shoreline terrain is available. Skills learned include materials estimating, scheduling as well as general knowledge on equipment operation and equipment selection by identifying shoreline terrain.
Do you help promote my business?
NyDock brochures are used to introduce our products to prospective clients. Dealers are provided with digital literature, and the dealer extranet provides a supply of graphics and photos for creation of the dealer’s own individual promotional materials. This is accompanied by a co-op advertisement program that pays the dealers to advertise their business and NyDock floating docks to their customers.
NyDock provides to each dealer the use of (2) highway sign advertisements that are to be placed near the dealer wherever they see fit to generate the largest amount of new leads. Highway signs provide the dealer with a 24/7 marketing promotion the moment they erect the signs; the signs make a large impact and keep your business top of mind for potential new dock purchasers in your area.
As a marina owner/operator I needed a docking system that I could leave in place over our harsh winter conditions. This product is the answer. As a
NYDOCK Dealer of 5 years I have never had a warranty claim, saving me time and money.
All my customers appreciate the stability of the NYDOCK and the excellent warranty that it comes with.
- Joe Dunkerley Anchorage Marina Jack Lake Apsley On. Authorized NyDock Dealer.
In 2015 our Marina was in need of a docking system to replace some of our older docks. After months of research we landed on the Nydock products and decided that this was the best long term solution for us. After installing 800 feet of new docks we loved the product so much that we decided to become a dealer. In 2016 we signed on as the Kingston and surrounding area dealership and since that time the Nydock business has quickly become an excellent second source of income for the marina. We continue to grow with the help of Chris Ivanov, the sales manager and the support from the rest of the Nydock team.
- Dean Taylor, Treasure Island Marina 1753 Hwy 2 East, Kingston, On